Supporting Local, Shopping Local: An event that combines crafts, bands & local businesses to showcase the rad people that make Milwaukee.

30 July 2016

Hey there everyone!  Hover Craft is now looking for vendors to fill our 2016 show on Sunday, December 4th at the Priztlaff Building in downtown Milwaukee.

What are we looking for?  We are looking for creative people who live in Milwaukee, Wisconsin to come and occupy a space about 7' x 7' and fill it with what they love to make. 

Hover Craft will take care of promotion and event coordination always with the best interest of the vendors in mind.  We want to encourage you to make the most inspiring and creative work and we will make sure there will be lots of excited people around to see it (and buy it!).

If you haven't been to a Hover Craft before, check out our Facebook profile and this blog -  you will find photographs of past events which showcase the love we have for all our creative local artists, crafters, designers and makers of all sorts who will spend time with us showcasing their wares.  We are so excited to be producing our 7th show -- and we hope you apply!  We cannot wait to see what you have been making!

To apply:

  • You must live in Milwaukee, Wisconsin.  What does this mean?  If you can send a letter to yourself with the city as Milwaukee -- you are eligible.  If you are not from Milwaukee and are bummed by this, sign up for this newsletter!  We share events that are not exclusively local and encourage everyone to participate.  Hover Craft's goal is to clear the way for this section of the maker community to shine.  We appreciate your understanding in advance.
  • You must make what you sell!  Two points we want to make here:  First, this is a handmade show.  Everything in your space should be made by you!  Secondly, we understand there is a busy craft fair season right before Christmas, but we ask you to clear your calendar and sell at Hover Craft yourself.  Yes, you can have a buddy come to help.  But no, you can not have someone else represent your work.
  • All products you showcase should not be from pre-existing patterns, recipes, designs, etc.  We want all the weird and creative work that comes straight from your brain.
  • If you have a brick and mortar store and would like to participate, please email with a note saying you are interested!  Once we get the vendor list all squared away, we will personally reach out to you and figure out a great way for you to be involved.  Yes, there are free opportunities for local businesses and yes, there are a limited # of paid sponsorship spots available as well.  Our vendor spaces are very limited and we would like to reserve it for people who don't have the opportunity to show off what they make in their brick and mortar store.  Thank you in advance for understanding how awesome it is to share what you make with the world every day your shop is open.  We want to spread a little joy to the people who don't get to do that!

Please follow these directions to submit your application:
  • Please send an email to HOVERCRAFTMKE@GMAIL.COM with the subject reading: Hover Craft 2016 Application
  • Please include the following just like this: 
Your name
Your business name (if applicable)
Your email address
Your phone number
  • Please do not apply in paragraph form.  Please list it out, just like above.
  • Then, please show us what you make!  The items you choose to show us should be representative of the work you would like to sell at this show.  The images should demonstrate the breadth of your product line.  Choose one of the following to show us:
    • 3 - 5 images of the work you would like to sell at Hover Craft.  These images should be JPGs attached to your email.  They should be small files.  They should be descriptive - meaning we should be able to tell at a glance what each image is, the size and what it is made of.  They should be well-lit.  If these details are not completely apparent, please include no more than one sentence describing each image.  Thanks!
    • A link to an online store where your work is displayed
    • A link to a group of photos (sometimes people will upload their photos as a collection in Facebook!  That is great!)
    • Have a great idea and no photos?  No worries!  Send us a written description of what you've been thinking of!
  • Please give us a price range of your work.  
  • Please apply by Midnight on August 31st.  Late applications are not considered.

How do we decide who gets in?

A few factors come into play when we go through all of the applications.  Mostly, we want to encourage creativity.  If you are making something that no one else makes, it is very likely you will get in.   If you have participated in Maker Market before, we'd love to see what new work you have this season! 

If you would like to read in depth about our application process, please click on over to our sister show - Maker Market - and read about how they decide.  This is very, very close to how we decide. 

How do you know you got in? 

We will email you on September 12th.  We will also post the list of vendors on our blog and on our Facebook account.  Because of the number of applications we receive, we do not email those vendors who were not accepted. 

10 August 2015

Our application period is now closed.  Thank you to everyone who applied!  We are so excited to have received more applications than ever before.  We will announce our 2015 vendor line up on September 14th.  


Due to the amount of applications we will not be notifying applicants who were not accepted. 



Now in our 6th season, the main goal of Hover Craft is still to offer an opportunity for Milwaukee-based artists, crafters, makers and performers to connect with their own community through showcasing and selling to their admirers directly.

[Click here to see photos from our last event!]

Vendors range from seasoned artisans to amateur crafters and because of the amount of interest and the limited space, this is a juried event.  We carefully choose participants not based on experience, but based on originality, execution and creativity.  We are very interested in sourcing creatives from all backgrounds, whether from an established business or hobby crafters.  Hover Craft wants to encourage creative people to create.  We want to continuously strive to mine the depths of our community to foster a rotation of many individuals and continue to keep this event fresh for our attendants.

Basic information:

Date:  Sunday, December 13th, 2015
Time: 12 - 6 PM
LOCATION:  We are very excited to announce this event will be located at the Pritzlaff Building, 333 N. Plankinton Ave in the heart of Milwaukee.
Vendor Fee:  $75

How to apply:

Please send the following to

Your name
Your business name
Your email address
Your phone number

Please send us one link to a URL that will show us images of work representative of the work you would like to sell at Hover Craft.

Don't have a link?  Send us 3 - 5 images (please, make them formatted for the web so they are easy to open)

Don't have photos?  Send us a description of what you've always wanted to make.

All Applications need to be received by September 4th at Midnight.

How do we pick who gets to vend at Hover Craft? 

We tally.  How many jewelers do we have?  How many people selling home goods?  We try our best to have a balanced list, which makes the show interesting but it also ensures that if you fall into a popular category you won't be competing against 30 people selling in your category.  It will be much less than that.  If you make something that falls into a popular category it is much harder to get in.  If you make something that falls into a less popular category, it is much easier to get in.

Then, all the organizers vote on it.  We do a blind vote where we only look at the images or ideas.

We expect to receive more applications than we can accommodate.  If you are accepted, you will be notified by email on September 14th and your name and business will be listed that same day on Hover Craft's blog.  We do not notify applicants who are not accepted.

We love it when people come up with new ideas.  If you sent us photos of your work and were accepted to vend last year -- try to take new photos of what's new in your line this year.  It helps a lot.

We encourage everyone to apply.  Makers located outside the city of Milwaukee are not eligible.

Before you ask why I will tell you:  It would be amazing to have the space to accommodate makers outside of the city of Milwaukee, but because our focus is to create a buy local fair it makes sense that our vendors are also local.  The organizers know there are a ton of amazing shows that do not have this limitation.  We apologize in advance for anyone who is upset by this.

That's it!  Thank you for taking the time to read our in-depth call for vendors.  We are so excited to catch up with everyone and see what you've been making!

The ladies of Hover Craft - Ashley, Cortney + Vanessa

11 December 2014

Thank you to everyone who came out on Sunday to make Hover Craft possible.  This was by far the best year yet and we are all so excited to be able to continue to connect the makers and shakers of Milwaukee to your fans.  We will be back again next year and we can't wait!

If you are interested in vending, we usually send out our call for applications in August.  We do not accept early applications.  We announce this call through our Instagram account, Facebook and Twitter.  If you would like to receive an email notification, you can sign up to receive a newsletter with information on vending opportunities in the Milwaukee area through

If you are interested in shopping again, mark your calendar!  Hover Craft will be on Sunday, December 6th, 2015 location TBD.

Happy Holidays everyone!  Thank you again.  Seriously.  Best year yet!

06 December 2014

Vendor Spotlight: Jess Goehner of Directive!

These gorgeous bags are the handiwork of Jess Goehner, the mastermind behind the label Directive, a line of bags and accessories for men and women - each made with unique, hand painted canvas and faux leather.  

Jess has been sewing since she was a little girl and she had always thought she would go to school for fashion design.  In high school, she changed directions and headed toward fine art.  A few years later, her black army surplus messenger bag was on its last legs and Hover Craft's deadline for call for vendors was nearing -- she became inspired, bought fabric and made the two samples she submitted to Hover Craft. 

Hover Craft, of course, accepted her.  Those bags were amazing.  This was in 2012.

Jess is one of the artists we are insanely happy to have back consecutive years.  Her ability to diversify her product line, while acquiring new skills in order to consistently offer a higher quality item is pretty great.  She is one of the makers in Milwaukee Hover Craft was able to witness the birth of her line and then watch it as she continues to develop it. 

Jess explains, "From the beginning Directive was fully hands-on for me.  I draft all of my bag designs by hand and I hand paint all of the canvas as well.  My hope is for Directive goods to be special to someone because of the personal, wabi-sabi of each item.  In a dream world I would make all my own hardware - though I am currently talking to some local metal smiths about producing custom hardware designs with them.  Directive is also constantly moving forward, as a self-taught maker I've had a lot of mistakes, but the feedback I get from customers and the pep-talks I get from other makers and friends really keep me going."

Lately Directive has been expanding into furniture as a collaboration with Hounds Tooth Wood Werk, who will also be at Hover Craft tomorrow. 

"I see mass consumption slowly dwindling - anyone can find a candle, some earrings, a scarf, or a bag from a chain store.  But the originality and quality of these items is also dwindling.  I think the world is growing keener on durable, handmade goods again especially if we know the source of these items.  To me this means that all of the makers in Hover Craft are in a perfect situation to appeal to the public and help us move away from mass produced items and get involved in our community again," says Jess.

The four ladies who put on Hover Craft couldn't agree more.  See you all tomorrow for the 5th annual Hover Craft.  Thank you for following along these past few weeks - we are excited to show you all what we have in store.